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Effective Video Strategy for Business
Friday, February 3, 2012 from 1:00 PM to 2:00 PM (EST)
Video production marketing should be a part of your company’s business strategy, whether you’re two people in a room or a Fortune 500 multinational.
Don’t be “The Departed.” Martin Scorsese doesn’t work for your company, but you can still make business videos that rock without you getting shot.
You need a strategic framework for video (and we’ll show you how)
Why is video important:
- Your competitors will turn you upside with their videos
- You need a YouTube and a hosting strategy
- Google can’t watch your videos (yet), so your SEO strategy will need work
- Social media and communities work better with video
- There no better way to deliver your value proposition
Before the session, take 2 minutes and run onlinevideograder.com against your website and YouTube channel.
About the Speaker:
Rob Ciampa, VP of Marketing for Pixability
A wickedly interesting video marketing company in Cambridge, MA. Rob is an award-winning marketing executive who’s used video to help bring 75 innovative products and services to global markets, generating over $1 billion in sales. He co-founded NetEffect and grew it into one of the world's largest specialized systems integration firms. While there, he built the industry’s first in-house video production studio. A startup veteran, Rob has been acquired into and worked for IBM, HP, and 3Com. Rob has a BS in Computer Science and an MS in Computer Engineering from the University of Massachusetts, and an MBA from Boston University, all with honors. He holds two patents in technology management.
WorkBar's Lunch and Learns are casual, fun and most importantly interactive! One hour in length and held Friday's at 1PM, they are meant to educate and engage entrepreneurs and startups on a wide variety of topics vital to growth! If you would like to sponsor or present, please email firstname.lastname@example.org
Bring your lunch and munch on snacks provided by Popchips!
When & Where
Workbar is a network of shared, collaborative office spaces filled with people that will enrich your professional life and connect you with a diverse community of helping hands.
Your best work requires a balance of concentration and the freedome ot explore ideas with others - Workbar is that environment.
We've changed the office concept into a membership-based workplace open ot people serious about their work and hungry for the energetic hum of collaborative productivity.